Monday, October 8, 2007

Grow Your Business - Part 1


Growing your Business - Part 1: Introduction

Now I would like to start this series by chatting to you a little about why you would want to grow your business in the first place. This is important because as you will already be aware, growing your business takes a lot of motivation, hard work, and patience.

If business growth was easy, then everyone would be doing it and we would all be as successful as Richard Branson, James Dyson and every other top entrepreneur's appear.
It may seem strange then, that many, very hard working business owners never seem to make it off the starting blocks so to speak, struggling on year after year as frustrated owner operators.

During our conversations with business owners both small and large, I have come to notice a pattern with those who are succeeding and those who’s businesses are not heading where their owners desire. The reason for this is that when a person decides to grow their business, they don’t have a clear goal or target in mind, but more importantly, they are confused about their motives for wanting to grow their business.

A large part of a successful growth campaign is having your motivation crystal clear to begin with. This forms a solid foundation for your business growth and so when the going gets tough, these individuals have a seemingly endless supply of motivation to call upon. As a wise man one said its always too early to quit, and these business owners are the ones that make it to the top of their fields, simply because they refuse to give up when they suffer setbacks.

These guys are not super human, they simply have the reasons and the motivation clear in their minds, then they just get out there and make things happen.

During our conversations with our clients, we come across all sorts of reasons why individuals decide they need to grow their business, and contrary to popular belief, its not all about wanting to be stinking, filthy rich!
Of course, there is nothing wrong with wanting reserves of cash in today’s society; it is the wealthy that get the best of things. Just take the NHS for example. It seems every day there is something in the news about the NHS facing a new crisis with either waiting times, withholding treatments, the MRSA virus Ect… Private health care on the other hand, suffers far less issues. You or your loved ones can be seen straight away, in clean hospitals, and you can have any treatment you want - provided you have the cash that is!

The vast array of reasons why our clients want their businesses to grow always astounds me. Many don’t want more money at all. Most business owners just want more time. With the financial pressures faced by us all, some employees and business owners find that they have to work such long hours, they never seem to be able to spend much time with their families and even when they do, they are just too tired to make the best of it.

Other clients of ours just want to own a business that they can be proud of, getting up and actually being excited to go to work in the morning.

Whatever the reason why you want to grow your business, and im assuming you do as your reading this, the first step is a realisation that without this motivation, growing your business is going to be very hard indeed, if not impossible.

So before I focus on how to grow your business, I want you to think about the reasons why you want to grow your business, and please feel free to share them with us.

In Part 2 of growing your business we are going to take an overview of the window cleaning industry and highlight some of the opportunities window cleaning offers.

If you want to send me an e-mail directly you can do so from the contact us page on the site http://www.clearviewplus.com/

Best regards,

Carl Phillips
Director
Clear View Plus Ltd

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